Beit Hanna
2022–2025- Creative Director & Brand Designer for Beit Hanna, a cultural and community platform operating across three locations: Ben Gurion, HaRabi, and Brodetsky.
Led the development and evolution of the brand, shaping a cohesive visual language across all touchpoints. The role included concept development and art direction for campaigns and photoshoots, alongside ongoing creative work for digital and physical platforms.
Responsible for the brand setup of two new locations (HaRabi and Brodetsky), including identity, Opening compaignes, signage systems, and on-site applications.
Additional work included café materials (menus and printed assets), event design, social and digital content, and art direction for rotating exhibitions featuring emerging and established artists.
