Ivri Cafe

Ivri Café is a neighborhood café located on HaGdud HaIvri Street in Tel Aviv, drawing inspiration from the visual language of mid-20th-century Israel, particularly the 1950s and 1960s.

The starting point for the branding was to develop a graphic language rooted in local sources - early Hebrew print, street signage, printed tickets, and vintage packaging. This led to the creation of a custom typeface based on Hebrew letterforms, translating that period aesthetic into a contemporary interpretation.

The project included naming, custom typeface design, brand identity, and visual language.