The Green Brothers

A rebranding process for “Green Brothers - book hunters”, a long-standing and iconic bookstore in Tel Aviv, originally opened in 2012 on Frishman Street and recently relocated to Florentin.

The challenge was to refresh and re-energize the brand, and to bring clarity to its visual language and assets - defining what stays and what is left behind - while maintaining the core elements that made it a recognizable and beloved local institution.

A key part of the project was creating a clear connection between the bookstore and its auction house, “Trei Zuzei,” positioning it as an integral part of the overall narrative.

Collaboration with Matan Shlita. Photography by Roni Caspi.