BO

Bo is a children’s clothing and toy store located in the Jaffa Flea Market.The name “Bo” is derived from the slogan “Born in Jaffa,” creating a direct connection to the store’s location. This connection is also expressed through the use of oranges - one of Jaffa’s most recognizable symbols - as a central graphic element.

The visual language is playful and childlike, built around rounded shapes, bold colors, and simple icons. The project included naming, brand identity, and visual language.